Erostratus

The man who set fire to the temple of Diana in Ephesus, on the day Alexander the Great was born. This he did to make his name immortal. In order to defeat his vainglory, the Ephesians forbade his name to be mentioned, but such a prohibition would be sure to defeat its object.

Source: Dictionary of Phrase and Fable, E. Cobham Brewer, 1894
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