In 1896, while the Republican party adhered to the "sound money" platform, the Populists kept intact their platform of 1892; the Democratic party, however, adopted the plank of free coinage of silver and nominated William Jennings Bryan for President. Although the Populists tried to retain their independence by repudiating the Democratic vice presidential candidate, the Democratic party, helped by the eloquence of Bryan, captured the bulk of the Populist votes in 1896. The 1896 election undermined agrarian insurgency, and a period of rapidly rising farm prices helped to bring about the dissolution of the Populist party. Another important factor in the failure of the party was its inability to effect a genuine urban-rural coalition; its program had little appeal for wage earners of the industrial East.
The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2012, Columbia University Press. All rights reserved.