Pucci, Emilio (Marchese Emilio Pucci di Barsento)pōˈchē, 1914–92, Italian fashion designer. After establishing showrooms in Florence, Capri, and Rome, he began his signature look with elegant sportswear, especially ski outfits. He created his own multicolored printed fabrics with geometric and organic patterns for use mainly on thin silk blouses and women's shirts. He used brilliant colors in silks, bulky knit sweaters, underclothes, scarves, and towels. His designs included accessories, perfumes, and objects.