The "New Environmentalism"
In the 1950s and 1960s, the public was becoming aware that conservation of wilderness and wildlife was but one aspect of protecting an endangered environment. Concern about air pollution, water pollution, solid waste disposal, dwindling energy resources, radiation, pesticide poisoning (particularly as described in Rachel Carson's influential Silent Spring, 1962), noise pollution, and other environmental problems engaged a broadening number of sympathizers and gave rise to what became known as the "new environmentalism." Public support for these issues culminated in the Earth Day demonstrations of 1970.
The new movement had a broader goal—to preserve life on the planet. The more radical groups believe that continued industrial development is incompatible with environmentalism. Other groups, notably Greenpeace, which advocated direct action to preserve endangered species, often clashed violently with opponents. Less militant organizations called for sustainable development and the need to balance environmentalism with economic development.
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