Tepic (tāpēkˈ) [key], city (1990 pop. 206,967), capital of Nayarit state, W Mexico, on the Tepic River. A commercial center on the coastal line of the Mexican National Railways and on a major highway, Tepic lies in a prosperous corn, sugarcane, and cattle-raising area. The city has sugar mills and textile factories. Wild mountain scenery surrounds Tepic, which, despite modernization, retains some of its colonial charm.