 |
Leading National Advertisers
(in millions; ranked by total U.S. advertising
spending)
| Rank |
Advertiser |
2006 ad dollars |
| 1. |
Procter & Gamble Co. |
$4,898.0 |
| 2. |
AT&T |
3,344.7 |
| 3. |
General Motors Corp. |
3,088.8 |
| 4. |
Time Warner |
2,483.7 |
| 5. |
Verizon Communications |
2,821.8 |
| 6. |
Ford Motor Co. |
2,576.8 |
| 7. |
GlaxoSmithKline |
2,444.2 |
| 8. |
Walt Disney Co. |
2,320.0 |
| 9. |
Johnson & Johnson |
2,290.5 |
| 10. |
Unilever |
2,098.3 |
| 11. |
Toyota Motor Corp. |
1,995.3 |
| 12. |
Sony Corp. |
1,994.0 |
| 13. |
DaimlerChrysler |
1,952.2 |
| 14. |
General Electric Co. |
$1,860.2 |
| 15. |
Sprint Nextel Corp. |
1,775.2 |
| 16. |
McDonald's Corp. |
1,748.3 |
| 17. |
Sears Holdings Corp. |
1,652.8 |
| 18. |
L'Oreal |
1,456.3 |
| 19. |
Kraft Foods |
1,423.2 |
| 20. |
Macy's |
1,361.2 |
| 21. |
Honda Motor Co. |
1,350.8 |
| 22. |
Bank of America Corp. |
1,334.4 |
| 23. |
Nissan Motor Co. |
1,328.9 |
| 24. |
PepsiCo |
1,322.7 |
| 25. |
Nestle |
1,315.0 |
Information Please® Database, © 2007 Pearson Education,
Inc. All rights reserved.
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