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Fashion and Dress
To hide her pregnancy, Queen Juana of Portugal wore the first hoop skirt.
Anne of Burgundy became the first woman to receive a diamond engagement ring. It was given to her by Maximilian I of Germany.
Levi Strauss begins selling blue jeans for $13.50 per dozen
Brooks Brothers introduces buttoned-down collars
Gabrielle “Coco” Chanel opens a boutique in Deauville, France. Her chic and comfortable knit suits usher in the modern era of women's fashion.
Sneakers are first made in America by the U.S. Rubber Company. They were called Keds.
The U.S. attorney general declares it is legal for women to wear pants.
Knee-length hemlines mark a new high in women's dresses.
The first “flesh-colored” stockings are sold for women whose skin color is pinkish-beige. It was another twenty-five years before stockings for brown- and black-skinned women were available.
Tennis star Rene Lacoste manufactures a tennis shirt that features an embroidered crocodile. It's believed to be the first time a designer logo appears on clothing.
Bras are made with both cup and band sizes.
Nylon stockings are invented. They go on sale in 1940.
Shoulder bags for women first appeared as part of service uniforms worn during World War II.
The bikini bathing suit debuts at a fashion show in Paris.
Christian Dior's glamorous “New Look” features tight waists, stiff petticoats and billowing skirts, ending an era of simple, war-era attire.
Kiss-proof lipstick hits the shelves.
Jeans become a big hit with teens after the release of the film
Rebel Without a Cause.
London designer Mary Quant opens Bazaar, a boutique on Carnaby Street. Her miniskirts, tights and crocheted tops define the new “youth culture” look.
Fun furs of acrylic and polyester are made to look like real fur.
Paper clothes are made for the public. They are disposable and used for underwear and children's clothing.
San Francisco's “hippie look” catches on throughout the country.
The Gap opens in San Francisco
Nike begins to manufacture sneakers.
The release of the film
Saturday Night Fever
sparks the disco inferno. Polyester leisure suits, pant suits, and shirts fly off stores shelves.
Gloria Vanderbilt introduces the first designer jeans.
The wrinkled look is introduced. Wrinkles are permanently pressed into fabrics and shirts, vests, blouses, jackets, and pants.
Counterfeit clothing is made by computer, producing brand-name fakes. Polo, Guess?, Gap, Banana Republic, DKNY, and Disney are all copied.
“Casual Fridays” become popular at U.S. companies. Companies allow employees to replace suits with more casual attire, such as khakis, sweaters and polo shirts.
Celebrites such as P. Diddy and Jennifer Lopez develop and sell their own line of clothing.
An “Overall” Look at Clothing
Fashion and Dress