From the Spotlight Archive:
A Word From Our Sponsors...
Fox is boasting record numbers in advertising sales for Super Bowl XXXIII
This year, Fox's Super Bowl telecast begins at 11 a.m. ET. No, that's not a misprint. Kickoff is set for 6:18, allowing for a whopping seven-plus hours of pre-game hype. Fox, who recently inked a brand new eight-year deal worth $550 million a year for the rights to show NFC games, should recoup some of that expense by taking in an estimated $150 million in advertising revenue over the course of the entire day. Almost one third of that amount (a reported $45 million) will be from pre-game advertisers, a substantial increase from the $10-15 million garnered by NBC during last year's paltry three-hour pre-game show.