Alix "Madame" Grès becomes famous for elegant draped dresses
Tennis star Rene Lacoste, known as "le Crocodile," manufactures a versatile new tennis shirt. It features an embroidered crocodile, believed to be the first instance of a designer logo to appear on a garment.
Christian Dior reestablishes Paris as fashion center; revives haute couture; replaces wartime austerity with the glamour of the "New Look" with tight waist, stiff petticoats, billowing skirts
Pierre Cardin becomes first designer to license his name for various products; is first to create ready-to-wear lines
London boutique owner Mary Quant champions the youth movement; introduces mini-skirt, hot pants; launches Twiggy as supermodel; becomes 1960s most influential 1960s designer
1962
Yves St. Laurent opens fashion house; often uses ethnic inspirations; remains most classic modern designer, heir to Chanel, Balenciaga
Mid 1960s
Influenced by rock music, "Mod" scene makes London major fashion center with fun, revolutionary clothes: bell bottoms, psychedelic prints, wild colors, dresses made of vinyl, paper, cellophane, metal, covered in mirrors; go-go boots; ruffled shirts for men; Nehru jackets; fur vests
