Paris Presents Designer Ties
In the 1920s a pioneering Paris fashion designer, Jean Patou, invented the designer tie. He made ties from women's clothing material including patterns inspired by the latest art movements of the day, Cubism and Art Deco.
Targeted toward women purchasers, his expensive ties were highly successful. Today women buy 80 percent of ties sold in the US. Therefore ties are often displayed near the perfume or women's clothing departments.
Designer ties made quite a splash in the 1960s, when designers from London's Carnaby Street devised the Peacock Look and churned out wide, colorful ties in a variety of flowered, abstract and psychedelic patterns. Nnow mod (for modern) styles were the forerunners of the hippie movement, which often dispensed with neckties altogether, often favoring colorful scarves at the neck, or wearing open shirts with chains or medallions.
Today, designer ties abound. Designers create some themselves, while others are made by manufacturers under licensing agreements. Designer ties are also popular with women, who associate them with high fashion.