Meaning of receiving end

receiv'ing end"

Pronunciation: [key]
  1. the position in which one is subject to some kind of action or effect, esp. an unpleasant one (usually used in the phrase at or on the receiving end): The corporation is on the receiving end of many complaints about its advertising.
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.