Meaning of tag line

tag' line"

Pronunciation: [key]
  1. the last line of a play, story, speech, etc., used to clarify or dramatize a point.
  2. a phrase or catchword that becomes identified or associated with a person, group, product, etc., through repetition: Entertainers often develop tag lines, like Ted Lewis's “Is everybody happy?”
  3. (on a crane) a cable for steadying a suspended bucket at the rear.
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.
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