Meaning of admass

ad•mass

Pronunciation: (ad'mas"), [key]
— Chiefly Brit. Chiefly Brit.
—n.
  1. high-pressure marketing in which mass-media advertising is used to reach large numbers of people.
—adj.
  1. characteristic of or relating to admass.
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.
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