Meaning of goodwill

good•will

Pronunciation: (good'wil'), [key]
— n.
  1. friendly disposition; benevolence; kindness.
  2. cheerful acquiescence or consent.
  3. an intangible, salable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.
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