Georges Vuitton is also credited with developing Loius Vuitton?s unique five-combination lock? In 1936, after Georges died, his son, Gaston-Louis, took the helm of the company? In 1983 the Louis Vuitton company joined with America?s Cup to form the Vuitton Cup, a preliminary competition ? called an eliminatory regatta ? for the world?s most prestigious yacht race? In 1997, Louis Vuitton entered the world of high fashion with the designs of Marc Jacobs, who became the company?s artistic director.
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